Why Mega Events Aren’t Always the Panacea for People with Disabilities

The Paralympics are often praised for inspiring a generation, but does watching elite athletes with disabilities actually get more people moving? In this episode, Dr Mike Duignan speaks with Dr. Chris Brown to unpack the complex realities behind this popular narrative. Drawing on a decade of research, they explore whether the demonstration and festival effects really drive participation, or whether deeper systemic and social barriers remain unaddressed. From the legacy of London 2012 to the superhuman stereotype and the growing influence of cyborgification in Paralympic sport, they tackle tough questions around inclusion, representation, and impact. Dr Brown calls for tailored approaches, cross-sector collaboration, and treating the Games as a catalyst—not a cure. This is essential listening for sport developers, policymakers, and event organisers who want to do more than just celebrate difference—they want to enable it.