Analysis on Pros and Cons of Madrid Trademark Registration -Erica LI

It is known there are two approaches for protection of foreign companies’ trademarks in China, namely, (1) filing a Madrid trademark before WIPO and designating China for territorial extension, and (2) filing a Chinese national trademark application with CNIPA, i.e., China National Intellectual Property Administration. Many foreign companies often hesitate to choose the best filing approach. Based on our experience, we would like to summarize some pros and cons of Madrid trademark registration VS. Chinese national trademark application