FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.In this week’s episode, Marshall Manson speaks to PRWeek UK editor John Harrington shortly after sister agency Porter Novelli integrated into FleishmanHillard amid wider changes at owner Omnicom, following its merger with IPG late last year.The FleishmanHillard UK chief executive discusses the background to the Porter Novelli move, how he’s been “blown away” by the agency, and how the teams have been working together.Manson reveals his three-year vision for FleishmanHillard in the UK, including how the agency has been using AI.He discusses how agencies need to change in the “fragmented” media landscape, and why they should adapt their commercial models. The comms leader also explains how FleishmanHillard has been transforming its approach to creativity. Hosted on Acast. See acast.com/privacy for more information.