The Secrets of Product Management Podcast by Nils Davis: tips for product managers, covering storytelling, go to market,innovation, resumes, job interviews, PRDs, working with developers, persuasion and influence

Customer success stories are marketing and sales gold In this episode I show how to slice and dice a customer success story up into different components that can be used for creating great, engaging marketing content, for qualifying new prospects during discovery calls, and for handling sales objections. In the previous episode, episode 102, I Read More

103: The Many Uses of A Customer Success Story

104: 2021 Retrospective, the Challenges of Complexity, and Cynefin

Customer success stories are marketing and sales gold In this episode I show how to slice and dice a customer success story up into different components that ca