Building the Middle East's number 1 startup with Joy Ajlouny

Joy Ajlouny co-founded Fetchr in 2015 , a Silicon Valley-backed tech company that was created to tackle the Middle East’s “no address” issue, which has been long been a hindrance to growth in emerging markets. She facilitated $52 million in initial investments in Fetchr, as well as $41 million in a series B round in 2017. The company now successfully operates in five countries with a 3500-person staff, and was dubbed the number one startup in the Middle East by Forbes. Ahead of founding Fetchr, Ajlouny was the driving force and sole entity behind the e-commerce luxury fashion platform Bonfaire. Acquired by Moda Operandi––a fashion e-commerce giant owned by LVMH and Condé Nast––in 2013, just two years after its launch, this was only the start of what would develop into a long-lasting relationship between Ajlouny and the fashion industry. Ajlouny works as a consultant for fashion startups, and Venture Capitalists.