R09 - Our product and narrative are resonating more than ever, with Sam Fromson, Co-Founder & COO @ yulife

In the final episode of our “Reimagining” podcast series, Sam Fromson, Co-Founder and COO at yulife, shares his COVID experiences, rescuing, recovering and ultimately reimagining his business and industry.

Highlights:
- We had planned to 10X our revenue in 2020, but by the end of March, we were at about a 10th of where we'd hoped we would be, but we’ve bounced back fast.
- Employers have been so receptive to our offering, based on the importance of both employee and financial well being.
- The emphasis on wellbeing and preventative health care by employers is here to stay.
- We are experiencing some ‘survivor’s guilt’ as the business is doing so well, but we just have to be thankful.

Sam Fromson is the COO of yulife, a lifestyle insurance company that unifies life insurance, wellbeing and rewards, into one simple app. Yulife’s mission is to enable people to live their best lives, by encouraging healthy daily behaviours. With the pandemic casting a spotlight onto company health and insurance policies, employers have further realised the importance of employee wellbeing, placing insurance companies like yulife, at the forefront.