R04 - Overcoming the symptoms of the recession, with Hannah Dawson, CEO, Futrli

Hannah Dawson, Founder and CEO of Futrli, shares her COVID experiences, rescuing her business and furthering her company’s mission to give small businesses the capability and tools to survive the recession and transform their businesses for the better.

Highlights:

1. Identifying key trigger points, to preserve as much cash in the bank as possible for our small business community. 
2. Emphasising a customers first, product second approach. 
3. Making decisions vs having choices: Empowering our small businesses with the information to understand the choices available to them.

Hannah is a serial entrepreneur who founded Futrli to address the endemic lack of advanced financial forecasting software for small businesses. Futrli’s goal is to ultimately reduce the systemic failure rates in small companies and empower them with more and better choices regarding their cash flows and their businesses as a whole. Futrli serves thousands of small businesses, all of whom have been affected by the current crisis, putting Futrli on the front line.