P406 - Pricing, the trickiest of subjects, with Peter Zotto

Exploring the profound importance of pricing and monetisation strategies for SaaS success.

Highlights:
- Why failing to invest time and effort in pricing is a wasted opportunity.
- Getting the fundamentals right: pricing, packaging, positioning, understanding who your buyers are, and the unit of measurement that grows with your buyer.
- Understanding willingness to pay and perceived value.
- International pricing localisation is one of the quickest and most powerful pricing strategies.

Peter Zotto is General Manager and Co Founder of ProfitWell.

Read more: https://notion.vc/resources/pricing-the-trickiest-of-subjects-with-peter-zotto/