P310 - Build a business to be proud of, with Catherine Birkett, CFO, Gocardless

Build a business to be proud of, with Catherine Birkett, CFO, Gocardless. The path to achieving a successful exit is to build a business to be proud of, while keeping an eye on the end game. Highlights: - Achieving an exit starts with building a business to be proud of - Think about how the business will endure and scale past the exit or IPO - Get your house in order and use failed sales attempts to prepare yourselves