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  • 6 years ago

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P304 - Focus on the problem and the outcome, not the category, Sarika Garg, Tradeshift

Notion Capital - exceptional founders, extraordinary journeys
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Sarika Garg shares her experiences with Notion on building a dominant industry player, disrupting the procure to pay category. Highlights: - Why tech companies must connect their vision with immediate impact - The role of value ladders - The importance of selling and delivering on outcomes - A big fan of Geffrey Moore, Sarika shares her experience of shaping their strategy with his thinking and The Chasm Group

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Business
Entrepreneurship
Management
Investing
Technology
Investing
Technology
Entrepreneurship

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