201: Product Listing Success on Amazon Marketplace

Robb Green is the founder of Solving Alpha, a company with dozens of products and multiple product brands on Amazon, that also acquires other Amazon brands.  He also hosts the I’m The One Podcast to help people migrate to the world of entrepreneurship.  Today Robb is going to share valuable knowledge for inventors, startups, and small manufacturers on the importance of properly planning for an Amazon product launch, the technical aspects of an Amazon listing, and how to succeed in launching and growing your product sales on the Amazon marketplace platform Here are the key takeaways from the episode: Preparing your listing to have success Amazon wants new products, and they want successful new consumer products. Amazon is just a marketplace / catalogue Prepare for your Amazon listing in advance How do you capture eyeballs. Main image is the most important thing, then title, then a decision to make a click into your listing. Stack images on Amazon, then reviews, then story. Write for the algorithm, but also write for the story to sell the customer. Indexing on Amazon.  Does Amazon find you relevant for a particular keyword. Ranking on Amazon.  This is how to get  Sell-through (conversion rate) and click-through rate. The better you perform than your competitors, the Amazon ads buys you visibility on the platform but it also gives you data. You just need to be slightly better than an alternative product on Amazon. These improvements on your ads will stack onto each other. Search query performance data. Constantly improve your keywords by doing research Product opportunity explorer.  The product matters a lot, especially for reviews, but also quality matters in the long term matter for ratings. There are a lot of garbage products on Amazon, so it is easy to compete quickly. Robb Green Links: LinkedIn | Solving Alpha | Podcast The Product Startup Podcast Links: https://www.ProductStartup.com/ Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube Mako Design Links: https://www.makodesign.com/ YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter Kevin Mako Links: Instagram | LinkedIn | Quora | Facebook | Twitter Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.