187: e-Commerce Strategies for New Hardware Products

Lamees Butt is the Senior Vice President of Zoovu, a 250-person e-commerce data platform company that works with hardware startups all the way through to some of the leading hardware brands in the world. She has spent over 15 years in the world of e-commerce tools, working with brands such as Mercedes Benz, 3M, Microsoft, and more. Today Lamees is going to share some valuable knowledge for inventors, startups, and small manufacturers on what product discovery is for e-commerce products, how to get potential customers to find your product, and how to maximize the success of return on ad spend for scaling up e-commerce sales for your new hardware product invention. Today you will hear us talk about: Bridging the gap between retail stores and e-commerce How to understand Product discovery (potential buyers finding your product) The human factor behind product discovery for a new hardware product online The power of having a connected customer experience online via e-commerce Different demographics of potential customers use different mediums and techniques to discover new products that can solve their pain points or help them with their opportunities. Websites are just indexes, you need to branch past that Enhancing the e-commerce experience to increase conversions Understand your product data Product information management platform There are many formats for humanizing the technical specifications Developing trust with your customers Time is precious, so if you can save time to help your potential customers find your product, so you increase the retention rate of those customers Understanding your customer, even post-purchase is quite important to figure out how to sell to your future customers. Use AI to identify common threads with your paying customers. What is applied AI to find the answer. Customer-first methodology. Over time segment your customers so that you really understand your different groups of people, so that you can best advertise to those groups of people. Once you capture the views of potential customers, how do you capture them into paying customers. Lamees Butt Links: LinkedIn | Zoovu The Product Startup Podcast Links: https://www.ProductStartup.com/ Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube Mako Design Links: https://www.makodesign.com/ YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter Kevin Mako Links: Instagram | LinkedIn | Quora | Facebook | Twitter Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality. Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.