MBS562 - Niche down (Million Dollar Principles)

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In this principle, Matt draws from his biggest live show in Africa which trended on Twitter and broadcasted on 52 countries.

When Matt founded Digital Kungfu with 8 people he made the decision to Niche Down without knowing whether it would work or not. By making the decision to Niche Down Matt 10xd the companies value within 2 years and Digital Kungfu went on to win Africa's Best Start-Up in 2019.
 
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