MBS315 -Joe Pulizzi Content Inc How Entrepreneurs Use Content to Build Massive Audiences

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Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. The book reveals a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything at all.

Content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company.

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