MBS113 - Lauren Woolf, Founder Mrs Woolf

Send us Fan Mail

It is said that to live a creative life we just lose our fear of being wrong. As an entrepreneur it is about knowing where your blind spots are and this is easier said than done. Let’s take creative companies and agencies for example. They are so busy building the brands of other companies they very rarely build their own brand which is one of the greatest paradoxes in the business world today. Yet most creative agencies do not acknowledge this blind spot even exists because as the saying goes, when you are stuck inside the bottle you can’t read the label. So what you need is perspective to break through and that often means working with experts and skill sets you don’t have on the payroll. Lauren Woolf is the CEO of Mrs Woolf, a strategic consultancy that helps creative companies identify their blind spots and helps them to unleash and direct their creativity toward building their own brand. Oh, and pay attention to a new segment on the show called the Justice League where Lauren gets busy with a baseball bat in the studio.

Support the show