The Way We Measure an Ad is Changing: Wharton Professor Explains Why

Liz Ann Sonders, Managing Director & Chief Investment Strategist for Charles Schwab & Co. recently joined the show to talk about today's inflation data and tomorrow's CPI. Hosted on Acast. Se...

Wharton Professor of Management John Paul MacDuffie joins the show to discuss the business of electric vehicles (EVs) and why so many EV startups fail. This interview originally aired as part of Whart...

Craig Copeland, Director of Wealth Benefits Research at the Employee Benefits Research Institute (EBRI), discusses the company's new retirement confidence survey. Hosted on Acast. See acast.com/privac...

Wharton Assistant Professor Sean Myers joins the show to discuss his recent paper that looks at the connection between price movement on stocks and future earnings growth and returns. Hosted on Acast....

Steve Odland, CEO of The Conference Board, joins the show to discuss consumer confidence. Hosted on Acast. See acast.com/privacy for more information....

Brian Feinstein, Wharton Assistant Professor of Legal Studies & Business Ethics, joins the show to discuss how key aspects of financial regulation will be overturned if former President Trump is r...

Erin Terkoski Young, Director of Health, Equity & Well-Being at WTW, joins the show to discuss how companies can focus on mental health. Hosted on Acast. See acast.com/privacy for more informatio...

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. Hosted on Aca...

Lindsey Cameron, Wharton Assistant Professor of Management, joins the show to discuss the gig economy and how it pits customers against workers. Hosted on Acast. See acast.com/privacy for more informa...