- 8 years ago
- 1
- 33:20
Behind the IHOb Marketing Campaign
This Week in Business
0
Description
Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts.
Hosted on Acast. See acast.com/privacy for more information.
Voice actors
Ages
Clean Content
Tags
Avatar
GuestNo comments!
Liz Ann Sonders, Managing Director & Chief Investment Strategist for Charles Schwab & Co. recently joined the show to talk about today's inflation data and tomorrow's CPI. Hosted on Acast. Se...
- 0
- 2 years ago
10:02
Wharton Professor of Management John Paul MacDuffie joins the show to discuss the business of electric vehicles (EVs) and why so many EV startups fail. This interview originally aired as part of Whart...
- 0
- 2 years ago
12:40
Craig Copeland, Director of Wealth Benefits Research at the Employee Benefits Research Institute (EBRI), discusses the company's new retirement confidence survey. Hosted on Acast. See acast.com/privac...
- 4
- 2 years ago
12:55
Wharton Assistant Professor Sean Myers joins the show to discuss his recent paper that looks at the connection between price movement on stocks and future earnings growth and returns. Hosted on Acast....
- 0
- 2 years ago
10:09
Steve Odland, CEO of The Conference Board, joins the show to discuss consumer confidence. Hosted on Acast. See acast.com/privacy for more information....
- 0
- 2 years ago
15:04
Brian Feinstein, Wharton Assistant Professor of Legal Studies & Business Ethics, joins the show to discuss how key aspects of financial regulation will be overturned if former President Trump is r...
- 0
- 2 years ago
13:49
Erin Terkoski Young, Director of Health, Equity & Well-Being at WTW, joins the show to discuss how companies can focus on mental health. Hosted on Acast. See acast.com/privacy for more informatio...
- 0
- 2 years ago
09:26
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. Hosted on Aca...
- 0
- 2 years ago
13:57
Lindsey Cameron, Wharton Assistant Professor of Management, joins the show to discuss the gig economy and how it pits customers against workers. Hosted on Acast. See acast.com/privacy for more informa...
- 0
- 2 years ago
09:14
