Starting Change Podcast Episode 6 - Why Every Startup Needs A Social Purpose

For the season finale of Starting Change, we’re joined by a telco giant, a cosmetics brand and a B-corporation. What could they possibly have in common? Social purpose. In this episode, we find out why social purpose is as critical as a viable business model for startups today. Join Optus chairman Paul O’Sullivan, Lush Australia and New Zealand brand manager Natasha Ritz and Spark Strategy managing director George Liacos as we help you discover your greater purpose. Produced and hosted by StartupSmart journalist Dinushi Dias.