How to grow your Snapchat following with GhostCodes Co-founder, Frank Danna

I'm super pumped to bring you today's guest on the Cult of Startup show. If you haven't heard of GhostCodes, go and download it ASAP!

Frank Danna, co-founder of GhostCodes, a simple, fast and fun way to discover new people on Snapchat. Went from being your average Joe software guy, to main stream Vine influencer, to multimedia consultant to now mobile app founder.

Although this conversation is nearly two hours long, I firmly believe this is the most entertaining episode yet. Frank is a world class storyteller & marketing guru.

Topics we cover:

• What are the unique values of telling stories through Snapchat?
• Contract negotiation when working with brands large and small. 
• Disadvantages & advantaged of being a first mover on a social media platform
• Why the copy and voice of your content matters?
• How do limitations build creativity?
• Buyer friendly values vs features.
• Why do brand waste money on over hyped influencers & not just go for the smaller more targeted influencers?
• Why everyone hates Applebee's, but they have a Snapchat account?

Contact Frank on Snapchat @FrankeDanna or Twitter @erskine