Firefly raises $30M to bring more ads to Ubers, Lyfts and taxis

Firefly, a startup that allows ridehail drivers to make money from advertising, has raised $30 million in Series A funding. The company is about to launch in New York City, where it’s also acquiring the digital operations of advertising company Strong Outdoor. Co-founder and CEO Kaan Gunay said this will allow Firefly to start working with traditional taxis in a big way. Learn more about your ad choices. Visit podcastchoices.com/adchoices