Embracing multimodality, Uber pioneers ride recommendations

For the first time, Uber will make contextual, personalized suggestions about the best way to get from point A to point B. The startup offers more than just cars now, and it’s starting to understand the tradeoffs between price, speed, convenience, and comfort amidst its multi-modal fleet. Most noticeably, you’ll now see JUMP bikes get premier billing right alongside Uber’s other vehicles. Learn more about your ad choices. Visit podcastchoices.com/adchoices