Hustle rallies $30M for grassroots texting tool Republicans can’t use

Hustle 20X’d its annual revenue run rate in 15 months by denying clients that contradict its political views. It’s a curious, controversial, yet successful strategy for the startup whose app lets activists and marketers text thousands of potential supporters or customers one at a time. Compared to generic email blasts and robocalls, Hustle gets much higher conversion rates because people like connecting with a real human who can answer their follow-up questions. Learn more about your ad choices. Visit podcastchoices.com/adchoices