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The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

The Journal.
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When TNT lost the rights to broadcast NBA games this year, fans worried that the network’s long-running popular show “Inside the NBA” would also end. But, as WSJ’s Joe Flint explains, a complicated trade has allowed the show to live on.  Further Listening: - The NBA’s Media Rights Are Up For Grabs. Billions Are At Stake.  - The Media Mogul Taking an Ax To Hollywood  Further Reading: - Warner Bros. Discovery, NBA Settle Legal Battle Over TV Rights  - Warner’s TNT Sues NBA, Alleging Breach of Media-Rights Contract  Learn more about your ad choices. Visit megaphone.fm/adchoices

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