Description
I am thrilled to have Asya Kuznetsova, a product and growth expert who has led the product growth unit at Wise, a global FinTech company that processes more than £8B worth of international transactions for over 16M people and businesses.In this episode, Asya Kuznetsova, a product and growth expert with experience at Wise and Yandex discusses building products that are ten times better than competitors, optimizing growth through referrals, and the differences between B2C and B2B scaling. She also highlights data-driven decision-making long-term growth strategies, and much more!Subscribe on SpotifySubscribe on YouTubeSubscribe on iTunesLearn* What are the most effective metrics to measure the success of organic growth initiatives?* How to structure and optimize referral programs to maximize their impact on user acquisition?* What are the biggest mistakes founders make when scaling into an enterprise?* What is your favourite business book? – Cold start problem* What is your favourite online tool? –Figma* If you could go back to when you started working, what is the one thing you would have focused on? – Build 10x better productTimestamps06:30 - Yandex Lessons08:45 - 10x Approach11:30 - Fail Fast, Learn Fast13:45 - B2C vs B2B15:00 - Customer-Centric Approach17:10 - Metrics for Growth19:00 - Word of Mouth Growth22:30 - Referral Programs25:10 - Customer Delight27:00 - Product-Led Growth30:00 - Localization33:00 - Managing Scale and Quality35:10 - Data-Driven Growth39:45 - Enterprise Scaling42:30 - Building for EnterprisesAsya’s Links LDN– https://www.linkedin.com/in/asya-kuznetsova/Website – wise.comMy Links Podcast: https://lifeselfmastery.com/itunes YouTube: youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal 5-day email course: www.enterprisesalesexpertise.com Newsletter: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com