How Can E-commerce Sellers Navigate the Financing Landscape with Ricardo Pero from Seller Financing

In this podcast episode, Ricardo Pero, CEO of SellersFunding talks about e-commerce financing and business strategy. Ricardo discusses his background in finance, the inception of SellersFunding, and the nuances of revenue-based versus seller financing. They explore qualifying criteria for e-commerce companies, the process of obtaining revenue data, and the impact of COVID-19 on the industry. Ricardo advises on scaling, branding, and competing in online retail, emphasizing the importance of culture in his company and the need for alternative capital sources in a challenging investment climate, and much more! TimestampsFounding SellersFunding (00:02:01)Differences in Financing Models (00:05:42)Qualifying Criteria for E-commerce Companies (00:08:39)Turnaround Time for Funding (00:10:42)Obtaining Revenue Data from Merchants (00:11:29)Power of Online Platforms for Direct-to-Consumer Companies (00:12:53)Differences Between Selling on Amazon and Branching Out (00:14:42)Retail Companies' Strategies to Combat Amazon (00:19:23)Effectiveness of Amazon Advertising (00:20:43)Impact of COVID-19 on Supply Chains (00:23:22)Challenges for Amazon Sellers (00:24:41)Competing with Shein (00:27:26)Challenges of Competing with Amazon (00:27:50)Managing a Growing Startup (00:30:01)Shift in Investment Sentiment (00:33:05)Business Book Recommendation (00:35:41)Balancing Equity and Debt (00:36:33)Ricardo’s LinksSellers Funding - https://sellersfi.comLinkedIn – https://www.linkedin.com/in/ricardo-pero-b7659437/My Links  Podcast: https://lifeselfmastery.com/itunes YouTube:  youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com