How Amazon uses machine learning to make purchases smoother

In this episode of The Indian Express tech podcast – Our Own Devices, host Nandagopal Rajan, COO, The Indian Express Online is joined by Rajeev Rastogi - Vice President of International Machine Learning at Amazon. Now, two terms that are often used together or even interchangeably are Machine Learning and AI, however they are not entirely the same. And Rajeev Rastogi explains the difference between the two. He also talks about how Amazon uses machine learning to understand customer demands and behavior. Interestingly enough this procedure has very less human intervention. But how does machine learning understand the customer's needs and predict the demands? How do regional demands and personalization come into the scene? and are robots working on our Amazon orders? To find out this and more, tune into today's episode of Our Own Devices.Intro 00:00Difference between AI and Machine Learning 00:44Amazon - a pioneer for Machine Learning 02:29Machine learning forecast for demand for products 05:47How data helps with providing a better service 07:24Is there no Human intervention in the whole process? 08:46How does the knowledge of demand help 11:22How Amazon is giving customers more options and choices 12:05Personalization based on customer behavior 13:26Gen AI and ecommerce 15:54Edited and mixed by Suresh Pawar.