Last man standing: How an Indian brand caters to Indian smartphone market

In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Sunil Raina, President and Business Head, Lava International Limited, to talk about how Lava has become the only Indian brand in the smartphone market, the factors behind their growth, and their biggest challenges. Introducing Sunil Raina Factors behind Lava's growth (00:39)Understanding Indian market (03:39)A changed market (05:40)Benefit of building microchips in India (10:28)Making phones more affordable (11:28)Changing consumer expectations (12:21)Biggest challenges (14:34)Edited and mixed by Suresh Pawar