Understanding the tech that drives ecommerce

In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Kapil Makhija, CEO at Unicommerce to discuss how technologies and data are used in e-commerce in order to craft a seamless customer experience and the challenges behind creating such experiences. Introducing Kapil Makhija Backend of supply chain (00:39)Logistical challenges in a country like India (02:59)Evolution of ecommerce (04:56)Predicting customers' orders (08:11)Interesting trends from Indian markets (10:11)Bricks instead of IPhones (14:07)Implementing seamless return process (15:38)Edited and mixed by Suresh Pawar