15 years of YouTube in India and evolution of the creator economy

In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Ishan John Chatterjee, Managing Director, YouTube India to talk about YouTube's journey in India, its contribution to the creator economy and its ongoing efforts to forge innovative tools for content diversification.Introducing Ishan John ChatterjeeYouTube's journey in India (00:31) Brand-driven to individual-driven content (03:25)Content based on demands from community (05:47) Creator economy in India (07:13) Making creators aware of different opportunities (10:34) Challenges in catering to diverse needs (12:20) Learnings from India (13:11) Future possibilities (14:49)Edited and mixed by Abhishek Kumar