When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabetes medication was about to become a multibillion-dollar weight loss drug. But they had no sooner launched this game-changing drug, then competitors swooped in to knock Novo Nordisk off its throne.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small...
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small...
Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom...
oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order...
With the world plugging into the Internet, toys are under pressure. Kids are swapping plastic play for screen-based entertainment and both Mattel and Hasbro need to adapt. The question is: ho...
A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a&n...
It’s the early 1980s and things are not looking good for Hasbro. The company hasn’t had a hit since Hungry Hungry Hippos; its founding CEO Merrill Hassenfeld has just died; now Star Wars doll...
Sizzlers, Mattel’s new motorized Hot Wheels, were supposed to be the top toy this Christmas. But sales have fizzled, leaving Mattel $30 million below target. For the last ten years, Mattel’s ...
It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If ...