SBM 150: Learn To Love Buying an Audience with John Lawson

Today’s Guest In this episode you will learn about John’s experience running a virtual summit with no previous audience. John Lawson is an expert in Ecommerce and helping speakers grow their careers. This is the 150th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Segment your audience and narrow down subject matter to bring in a better audience. TOPICS DISCUSSED Why do a virtual summit Time & money spent vs ROI Tools used Where the audience came from Live vs pre-recorded What offer to present Partnerships (are they worth the hassle) Marketing strategies Predictions RESOURCES John Lawson – Twitter THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 150: Learn To Love Buying an Audience with John Lawson appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.