SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston

Today’s Guest In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course. Meryl Johnston is an expert in accounting and book keeping.. This is the 140th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Productized services & online courses compliment each other very well. You use a service business to learn about the pain points of a market segment (and get paid while you are learning!). You use an online course to show how much work you actually do so that people buy the service. TOPICS DISCUSSED Productized services & online courses Creating Information Freeing up time Beta version & getting clients Always make them pay Refining your content based on feedback Defining the transformation, value and pricing The Re-Launch and the free 5 day challenge Linkedin engagement Organic vs paid conversions RESOURCES beanninjas.com THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.