Description
Today’s Guest
In this episode you will learn about course marketing.
Perry Marshall is an expert in marketing.
This is the 134th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
The number of unsolved problems never goes down… it only goes up.
An oz of prevention is worth a lb of cure
but
People will pay 16x more for an oz of cure than a lb of prevention
TOPICS DISCUSSED
The foundation of marketing online courses
Market research
Problems
What to do when things are not working
Pricing
The five power disqualifiers
Preventing vs curing
Personality
Creation of a fan base
Influence on social media
Bootlegs
Auto-Responders
RESOURCES
sell8020.com
perrymarshall.com
twitter.com/PerryMarshall
perrymarshall.com/products/#prod22
PERRY IN ACTION
THANK YOU FOR LISTENING!
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The post SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.