SBM 133: Advertising on Linkedin with AJ Wilcox

Today’s Guest In this episode you will learn about the ins and outs of LinkedIn advertising. AJ Wilcox is an expert in LinkedIn advertising. This is the 133rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The targeting is similar to FB but you can also upload a list of company names. Sponsored content <– recommended for beginners (single image) For image select something bright that contrasts the color of linkedin (purple, green, orange) Text – include why you should pay attention call to action Headline – name of asset ex: free ebook download now, webinar on x subject Text Ad with tiny ad (right side) <– Low risk, only served on laptop Email ad <– If it sounds like a personal invitation Dynamid ads <— Least favorite and not recommended TOPICS DISCUSSED Cost Per Click with Linkedin Lifetime value Targeting The real value with linkedin Organic vs paid Average cost per lead Ad formats Making this work Advanced tactics Frequency Split testing RESOURCES linkedin.com/in/wilcoxaj/ AJ IN ACTION THANK YOU FOR LISTENING! To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher! Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks! The post SBM 133: Advertising on Linkedin with AJ Wilcox appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.