Intercom on Marketing


        Despite the mountain of contradicting evidence, the mantra of “if you build it, they will come” is still extremely prevalent among product-first companies. Don’t delay aligning your product and marketing teams. If you do, you’ll live to regret it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
      

Chapter 3: Marketing at a product-first company

Chapter 4: Getting word of mouth for your startup

Despite the mountain of contradicting evidence, the mantra of “if you build it, they will come” is still extremely prevalent among product-first companies. Don’