Chapter 2: Getting your story right

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. At Intercom, our approach to crafting a story begins with asking, “Why?” Why are you building this product, and why does it matter?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.