FASHION: How ‘unicorns’ can thrive in a male-dominated startup world w/ myProfashional co-founders Antonia Maiwald and Lena Koschek

When Antonia Maiwald saw overwhelmed and frustrated shoppers in fashion stores not get the assistance they were looking for, the idea for myProfashional emerged. Half a year later she was joined by her cofounder Lena Koschek. The team has built a platform that connects stylists, fashion bloggers and influencers aka. ‘Profashionals’ with frustrated shoppers to offer them expert advice while they are purchasing their clothes. In this episode you’ll learn: How to identify your target customer aka. your ‘persona’ How to stay relevant for your target audience How to deal with the uncertainty of a startup How women can thrive in a male-dominated startup environment How the team makes sure to keep their profashionals on the platform How the team developed the first version of their platform And so much more! Weekly recommendation: Jack Ma at Hong Kong University: https://www.youtube.com/watch?v=hWIvNfkNdeQ The Family Association, success factors of being an entrepreneurs in Europe: https://www.thefamily.co I want to give feedback: click here