LATIN AMERICAN FASHION: From IT saleswoman to fashion entrepreneur w/ Animazul founder Karin Gutzwiller-Schreier

“When people love what they do, it’s not work. It’s just what they do.” - Karin Gutzwiller-Schreier Animazul started out as a side project while working full-time in IT sales for HP, the computer company. The platform brings latin american brands with a story and an impact to European consumers, and the products can be found on the startups web-shop or in one of the many pop-up stores around Switzerland. If you want to make this podcast better, give us a quick feedback: click here In this episode you’ll learn: How Karin managed to go from IT saleswoman to fashion entrepreneur How she got her first customers and launched with a ‘BANG’ Why you shouldn’t underestimate the power of influencers How the government can help you out, for free Why building a startup with a social impact is important Why it’s important to do what you love What Karin would do differently, looking back   Weekly book recommendation: Lean in, by Sheryl Sandberg Option B, by Sheryl Sandberg   If you want to make this podcast better, give us a quick feedback: click here