How a PE-Backed Home Services Brand Scales with Speed and Precision

Marketing in the home improvement industry is evolving fast—but consumers still want what they’ve always wanted: speed, clarity, and convenience. On this episode of Smarter Building Materials Marketing, Beth PopNikolov sits down with Josh Churnick, Chief Marketing Officer at Express Flooring, to explore how his team is building a high-volume marketing engine that delivers real results in real time.