Prologue - Marketing Strategy with Andrew Rosch of Trek

This week I sat down with Andrew Rosch Director of Channel Marketing Strategy at Trek Bicycles for a conversation about marketing in the cycling industry and dealing with crisis as a brand. Welcome to Prologue podcast; an in-depth look inside the cycling industry. We talk to our industry's brightest minds, explore the industry's best work & newest ideas, and discover what success really means in a modern cycling business. This show is supported by Wide Angle Podium Promotions, a brand new promotional merchandising agency specializing in creative, custom-branded merchandise and apparel for the cycling industry, or any industry. Visit wideanglepromo.com to learn more. Thank you!