Felicity Yost, Tia, on designing a healthcare system women actually want to use

In this episode, I sat down with Felicity Yost, Co-Founder and CEO of Tia. Tia is a modern women’s health company that combines virtual and in-person clinics to deliver integrated, whole-body care for women, spanning primary care, gynecology, mental health, fertility, perimenopause and menopause, and more. Founded in 2017, Tia has raised roughly $150 million in funding from leading investors, as it scales a “whole-woman, whole-life” care model across markets in New York, California, and Arizona with plans to open more this year.In our conversation, Felicity and I explored:How her personal experiences shaped her passion to co-found TiaHow Tia redesigned women’s care around concerns, not specialtiesWhy the consumerization of care may be doing more harm than goodWhat it really takes to build sustainable healthcare businesses and teamsHer long-term bets on AI and preventive care