227: This company is building the IKEA of India

Beautiful things shouldn’t cost the world.India exports - $13B in home decor annually, expected to cross - $21B by 2030.Factories everywhere. But almost no global consumer brands built from here.In this episode of Z47 Moments, Sudipto Sannigrahi sits down with Abhik Ghosh, Co-founder & CEO of Trampoline (ex-Amazon, Wayfair), to unpack how they’re building an India-to-world home decor brand, starting factory-first.Abhik breaks down:Why they chose B2B before B2C and how it creates predictabilityHow trust with factories and sofa changed payment terms from advances to creditHow they reduced working capital in a 90–120 day category to under 30 daysWhy “value” in Western markets means quality first, not just priceHow AI powers creative, catalog, and performance marketingAnd what it takes to build a brand across borders, from India to the UK and beyond.This is a conversation about systems, sequencing, and discipline. If you’re building in D2C, exports, supply chain, or global consumer categories, this episode offers a practical playbook.Chapters⁠00:00⁠ Why build a global brand from India⁠01:05⁠ Founders’ background Amazon, Wayfair, Europe⁠02:10⁠ India home decor opportunity $13B → $21B⁠03:30⁠ Broken supply chain 8k–10k factories⁠05:00⁠ Factory-first model explained⁠07:10⁠ Starting with 4–5 factories → 30 today⁠09:20⁠ Why cross-border must start B2B⁠11:40⁠ Wayfair & Williams-Sonoma playbook⁠13:40⁠ Selling to UK from India⁠15:10⁠ Customer value 30–80% savings promise⁠17:10⁠ Western home refresh behavior 4-year cycle⁠18:40⁠ GTM B2B acquisition strategy⁠20:00⁠ D2C strategy Why avoid marketplaces⁠21:40⁠ Unit economics & working capital under 30 days⁠24:10⁠ Pre-orders & dropshipping from India⁠26:00⁠ ROAS, LTV/CAC & marketing efficiency⁠27:30⁠ Selection & design prediction⁠29:00⁠ Unexpected demand signals⁠30:20⁠ AI-generated creatives & catalog100% AI product imagery⁠35:10⁠ 2030 Long-term global brand ambitionFollow Z47Website - ⁠https://www.z47.com/⁠Instagram - ⁠  / z47.vc  ⁠LinkedIn - ⁠  / z47-vc  ⁠⁠#ikea⁠ ⁠#howtostartastartup⁠