Fighting Fraud: Stevan Randjelovic about trust and brand safety in the advertising market

This episode is about Brand Safety, Advertising, Trust, Technology, Agency. Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Media” that aims to protect the integrity of media. Links GroupM: Website: https://www.groupm.com/ Twitter: https://twitter.com/GroupMGermany LinkedIn: https://www.linkedin.com/company/15247567 Facebook: https://www.facebook.com/GroupM-Deutschland-1434893150137286/ Vimeo: https://vimeo.com/groupmgermany Links Stevan Randjelovic: Twitter: https://twitter.com/stevan_r?lang=de LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/ (00:23) About the term “trust” (01:40) The most important trends in the media market (02:56) How to evaluate if something is brand safe (06:48) The EMEA network on brand safety (08:00) The brand safety checklist (09:10) Comparison of various media (11:00) How to monitor campaigns (13:19) Examples for low and high risk fields (15:49) Trust between advertisers, publishers and media agencies (17:35) The Global Alliance for Responsible Media (20:03) Changes through GDPR