Conquering new advertising worlds: Itamar Benedy from Anzu about in-game ads

Gaming and eSports are rapidly evolving into a kind of pop culture and are increasingly interesting for the advertising industry. Itamar Benedy, CEO and founder of Anzu, took the opportunity and developed Anzu, a platform for in-game advertising campaigns. This podcast starts with the characteristics and advantages of advertising in the gaming environment and the technical basics. Itamar also discusses the topic of data collection and explains which special model can help marketers measure the success of their in-game campaigns: Ad viewability and brand safety in particular have top priority at Anzu. And finally, for those new to in-game advertising, Itamar also provides valuable tips for transforming ads from the real world into the gaming world. Further information about gaming and eSports can be requested directly from [m]STUDIO: ask@mstudioagency.de Links Anzu: Website: https://anzu.io/ Twitter: https://twitter.com/Anzu_io LinkedIn: https://www.linkedin.com/company/anzuio Facebook: https://www.facebook.com/anzu.io/ YouTube: https://www.youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA Links Itamar Benedy: Twitter: https://twitter.com/BenedyItamar LinkedIn: https://www.linkedin.com/in/itamarbenedy/   (00:20) The idea of Anzu (02:38) The need of advertising in gaming (04:39) Advantages and types of in-game ads (07:37) How game developers work (08:54) Integrating video ads in games (11:35) Anzu’s vision of more free-to-play games (12:40) The question of data (15:46) Measuring the campaign effectiveness (19:45) Parameters influencing the campaign (20:57) First steps in in-game advertising