21. Big choice, bad decisions 1: The problem

Modern life in the West means near unlimited options for every possible decision, but is this actually a good thing? Or is choice overload making us poorer and eroding our happiness. Dr Sheena Iyengar of Columbia Business School has done research on this with some fascinating results. Martha and Alex delve into choice in the first of a two-parter.Support the show with a donation or affiliate purchase Buy us a coffeeIn the UK or Spain and need to complete a tax return? Get 10% off at TaxScouts Check out our Bookshop.org store Hosted on Acast. See acast.com/privacy for more information.