Create a disruptive film studio with Davina Rajoopillai

This episode is with Davina Rajoopillai, the co-founder of film and cultural content studio, BADLANDS. BADLANDS exists to create films and campaigns that make people of today feel seen and heard. Their vision is to disrupt and progress culture through human-centred storytelling. Most recently, that looks like their partnership with Rexona and Sure, Breaking Limits, a multi-year programme celebrating the power of movement. Davina is also the founder of R.A.W [Racism At Work] - a racism and equality initiative to build environments which help better people of colours’ mental health, particularly within the advertising and creative industries. We talk about Davina’s career to date, and how she began working as a D,E&I consultant through her work in marketing, events, and comms. Davina shares her plans for BADLANDS and R.A.W and so much more. Find out more about BADLANDS here - https://www.wearebadlands.com/ -- 2:30 - The beginnings of Badlands 4:50 - Davina's experience working in arts and culture 8:38 - Bringing Badlands to life 10:58 - The catalyst for R.A.W 13:05 - Running a film and cultural content studio 15:50 - What does D,E&I success look like? 18:10 - Focusing on sustainable business growth 20:24 - What is creativity? 22:40 - Thoughts on generational diversity and representation 26:27 - What’s next for Badlands & R.A.W? 27:30 - Davina’s advice on bringing your own idea to life -- Useful links - Find out more about Rich Mix - RAW presents All The Little Things - The Rexona Breaking Limits programme -- artists in residence is hosted by Isabelle Wilkinson, founder of the artists in residence community. To get in touch, pitch yourself as a guest, or share your creative project with us, email isabelle@artistsinresidence.com. Episode produced by Billy Truswell. Brand design and episode artwork by Holly Whitaker. -- Catch us on social artists in residence @artistsinreside Isabelle Wilkinson @isabellewilki Davina Rajoopillai @davinarpillai BADLANDS @wearebadlands