A conversation with Todd Proffit_H20 CLASSIC

Our guest this week is a former Pro Snowboarder who went on to work for many great brands, building an incredible career in an industry that’s given him so much over the past 30+ years.From Marketing and Athlete Manager at Quiksilver in the late ’90s, to roles with Dickies, DragonFly, Utopia Optics, and Alstyle Apparel. He’s been responsible for managing marketing budgets, executing campaigns, producing catalogs, athlete photo shoots, creating website and social media content, writing press releases, running trade shows, and events.For the last 15 years, he’s been at Mountain High Ski Resort, applying all of those skills and then adding snow park building, live events production, private and commercial on-hill film shoots,  and managing partnerships with some of the biggest brands in the industry.We’re excited to hear about his journey and the revival of one of the most iconic crossover athlete events for surfers and snowboarders, the H2O Winter Classic.We welcome to the show Mr. Todd  Proffit.