In this episode I talk about how to get earned media (being talked about in the news), leveraging Twitter and Instagram go get the word out. Cafe Chocolat made the news as far as Indonesian TV, and your shop can too. I’ll show you how I did it.
I have gotten a few emails with listeners asking what books I recommend. I email each person individually, but decided it would be more beneficial if I just record a Bonus episode. I broke the list in...
In this episode, I talk a bit about POSes, but spend a good amount of time talking about various aspects of working with cash and how to protect your business or coffee shop from scammers. I share som...
In this episode I share a personal story of a childhood book/character that I always think of when I run into something that looks hard and scary, and how I use that to dive in the many directions my...
Yes, FREE Wifi is nice, it’s convenient, it’s fun, but it’s not a right. Should you offer it at your coffee shop? Should you not? Let’s discuss! Ristretto Time: Starting and Running Your Coffee Shop b...
In this Episode I talk about the importance of treating customers like patrons first, and friends second. Just because they’ve been coming to your shop for years, it doesn’t mean you can take libertie...
In this episode I talk about the 3 attributes that make for an outstanding barista. At Cafe Chocolat, I only spent about 5 min interviewing each candidate. I didn’t need more time, because I was not i...
In this episode I talk about how to hire the right employees. What to be aware of. I share the hiring process we had at Cafe Chocolat. Also, things you can do to develop your staff. http://www.ristret...
In this episode, I dissect a call I had recently with someone passionate about starting their own little shop. They were very excited about it, and asked me the right questions, but those were questio...