Influencer Marketing – How to find your perfect brand fit

Wait! Your startup hasn't thought about including influencers in your marketing strategy yet? In 2019, Saskia and Carina already concluded in our podcast episode "Is influencer marketing dead?" that influencers are an important and powerful marketing tool. And they were right: Influencer marketing is now worth 13.8 billion USD worldwide. But how do you find a perfect brand fit? In this episode, Lisa shares her experience working with influencers and Laura talks about her side: being an influencer. Find out why you should always ask for the insights, use a contract and let the influencer do their thing.