Fiona de Jong - Head of Australia's Nation Brand

How do you brand a country?  Why does a country need a brand?  Fiona de Jong -  Austrade's Acting Chief Marketing Officer and Head of Australia's Nation Brand - explains why in this episode of Smarter Cities.    This episode of Smarter Cities is presented with thanks to Podium - the end to end digital platform for the property and construction industry.  www.lendleasepodium.com